What are the best SaaS directories?

G2 and Capterra for buyers comparing tools, SaaSHub and AlternativeTo for people searching for alternatives to a known product, and Lifto, Product Hunt, Launching Next, MicroLaunch, Uneed and Fazier for a launch and a backlink. Which matter most depends on whether you have customers to leave reviews yet.

Are SaaS directories worth it for SEO?

A handful of relevant listings with do-follow links help a new SaaS get indexed and build its first authority, and review and comparison sites often rank for your product name. Hundreds of low-quality directories do not help. Check the rel attribute on each listing to see what it passes.

Are SaaS directory listings free?

Most offer a free basic listing: G2, Capterra, SaaSHub, AlternativeTo, Lifto and the launch directories above. Paid plans buy more visible placement, faster review or lead data, and are worth testing only once a free listing already sends visitors.

Is listing my SaaS on Lifto free?

Yes. Your first product and its listing are free, with a do-follow link from its product page. An optional one-time Launch costs $29 for 7 days at the top of the feed or $79 for 30 days, and extra submissions are $19 credits. There is no subscription.

Directory guide · SaaS

SaaS directories: where to list your SaaS in 2026

SaaS directories are where software buyers compare tools before they ever reach your site, so a listing in the right ones keeps sending visitors long after launch week. They come in three kinds: review sites buyers trust, comparison directories that rank for 'X alternatives' searches, and launch directories that give a new product its first audience and a backlink.

Quick answer

The SaaS directories worth listing on are G2 and Capterra (review sites with high buyer intent, best once you have customers who will review you), SaaSHub and AlternativeTo (they rank for 'X alternatives' searches, so list against the tool you replace), Lifto, Product Hunt, Launching Next, MicroLaunch, Uneed and Fazier for a launch and a backlink, and OpenAlternative if you are open source. Start with the free listings, use one name, tagline and description everywhere, and add the review sites once you have paying users.

11 SaaS directories worth listing on

Lifto

Video-first launch feed with a capped launch day

Best for: New SaaS that is easier to show than describe
- Free listing, shown as a demo reel or screenshot carousel
- At most 10 free launches a day, so yours isn't buried
- Stays in the discovery feed, with a do-follow link to your site
G2

Business software review platform

Best for: B2B SaaS with customers who will write reviews
- High buyer intent
- Reviews compound over time
- Watch out: An empty profile does little; collecting reviews takes real effort
Capterra

Software review and comparison directory

Best for: SaaS sold to small and mid-sized businesses
- Buyers comparing tools in your category
- Reviews carry over to its sister sites
- Watch out: The most visible placements are paid
SaaSHub

Software discovery and comparison

Best for: SaaS tools that want comparison-page traffic
- Free profile
- Ranks for 'X alternatives' searches
AlternativeTo

Crowdsourced software alternatives

Best for: Products that compete with a well-known tool
- Long-term referral traffic
- Ranks for 'X alternatives' searches
- Watch out: Links appear to be nofollow, so it is for visitors, not SEO
Product Hunt

The largest daily launch community

Best for: SaaS teams with an audience ready for launch day
- Free to launch on any day
- Very large early-adopter audience
- Watch out: Homepage featuring is curated, so not every launch is seen
Launching Next

Long-running startup directory

Best for: A free listing with a backlink
- Free submission
- Widely reported as a permanent do-follow listing
MicroLaunch

Launch platform for indie makers

Best for: Indie SaaS looking for a focused community
- Free listings
- Active maker community
Uneed

Daily launch board with a curated audience

Best for: Indie SaaS that can rally votes on launch day
- High-authority domain
- Curated audience
- Watch out: On a free launch the do-follow reportedly depends on launch-day results
Fazier

Daily launch platform for early-stage products

Best for: A smaller, less competitive launch day
- Free to submit
- Less competition than Product Hunt
- Watch out: The do-follow is reportedly tied to their badge or a paid plan
OpenAlternative

Open-source alternatives directory

Best for: Open-source SaaS looking for visibility
- Strong search traffic for open-source terms
- Free listing
- Watch out: Open-source projects only

Which kind of SaaS directory to start with

Before you have customers, start with the launch directories and SaaSHub: they cost nothing, list you within days, and several give a do-follow link that helps a new domain get indexed.

Once you replace a known product, list on AlternativeTo and SaaSHub against it. People searching 'X alternatives' are already looking to switch, which makes them some of the best visitors a directory can send.

Once you have paying customers, claim your G2 and Capterra profiles and ask your happiest customers for reviews. An empty review profile does little; ten honest reviews make it one of your best sales pages.

How to submit without wasting a week

Prepare one kit and reuse it: name, a tagline under 60 characters, a 160-character description, a 200 to 300 word description, logo, three to five screenshots, a short demo video, pricing and your category.

Use the same wording everywhere, so search engines and AI assistants read one consistent description of your product, and log each listing's URL and link type in a spreadsheet.

Should you pay a SaaS directory submission service?

Services that submit you to hundreds of SaaS directories at once mostly reach sites with no visitors. A burst of low-quality links does not help a new domain, and the listings rarely send a single customer.

The eleven above take an afternoon to do yourself, and you keep control of how your product is described.

Launch on Lifto

Free to submit. At most 10 launches a day, each shown as a demo, and every approved product keeps a do-follow link to its site. Submit your product.

Frequently Asked Questions

What are the best SaaS directories?: G2 and Capterra for buyers comparing tools, SaaSHub and AlternativeTo for people searching for alternatives to a known product, and Lifto, Product Hunt, Launching Next, MicroLaunch, Uneed and Fazier for a launch and a backlink. Which matter most depends on whether you have customers to leave reviews yet.
Are SaaS directories worth it for SEO?: A handful of relevant listings with do-follow links help a new SaaS get indexed and build its first authority, and review and comparison sites often rank for your product name. Hundreds of low-quality directories do not help. Check the rel attribute on each listing to see what it passes.
Are SaaS directory listings free?: Most offer a free basic listing: G2, Capterra, SaaSHub, AlternativeTo, Lifto and the launch directories above. Paid plans buy more visible placement, faster review or lead data, and are worth testing only once a free listing already sends visitors.
Is listing my SaaS on Lifto free?: Yes. Your first product and its listing are free, with a do-follow link from its product page. An optional one-time Launch costs $29 for 7 days at the top of the feed or $79 for 30 days, and extra submissions are $19 credits. There is no subscription.