How to make a product reel that converts
A demo on Lifto is a vertical video of up to 60 seconds, or a carousel of up to 5 screenshots. These are the rules that decide whether people watch it.
-
Create Reels That Stop the Scroll
Welcome to the Guide
Great products deserve great demos. Follow these tips to make your reel stand out in the feed and get discovered by thousands.
-
Shoot Vertical (9:16)
Format Matters
Lifto is mobile-first. Vertical videos fill the entire screen and feel native — landscape videos look small and get skipped instantly.
-
Hook in 3 Seconds
First Impressions
Start with the problem or the 'wow' moment. Don't waste time on logos, intros, or loading screens. Grab attention immediately.
-
Keep It Under 60 Seconds
Perfect Length
The best reels are 30–60 seconds. Hook viewers, show the core value, and end with a clear call-to-action. Short and powerful.
-
Show, Don't Tell
Real Usage Wins
Screen-record your product in action. Real usage beats slides, mockups, or talking heads every single time.
-
Focus on One Feature
Less Is More
Don't try to show everything. Pick your strongest feature and demo it clearly. You can always add more reels later.
-
Add Text Overlays
Silent Scrollers
Many users scroll with sound off. Add captions or text overlays so your message comes through even on mute.
-
You're Ready!
Go Create
You now know how to create reels that get discovered. Remember: hook fast, show real usage, keep it short, and submit multiple reels over time!